Somojo Magazine

Designer JENNIE LÖÖF launches her newest work

GLASGOW DESIGNER JENNIE LÖÖF LAUNCHES HER NEWEST WORK
www.jennieloof.com


GLASGOW DESIGNER JENNIE LÖÖF LAUNCHES HER NEWEST WORK

Jennie is proud to present her newest collection of striking one-off dresses, skirts, trousers and tops, all cut from recycled fabrics. The pieces follow Jennie's clear aesthetic for design and exquisite attention to detail while signature is evident through her strong designs and expert craftsmanship. 

In this newest collection, Swedish-born Jennie cultivates her philosophy of creating new pieces of work from recycled fabrics and in doing so, grants a new life to these fabrics that would otherwise go unnoticed. Every item is a one-off and handmade by Jennie. She believes each piece should always be unique and is more than happy to create made-to-measure garments for the style savvy. She is continuously working on new collections and never showcasing them more than once before they hit the shops.  

This newest collection, The Mary Poppins collection, is inspired by the icon of the silver screen herself. Jennie describes Mary Poppins as her favourite superhero, the one she wants to be – she can fly, has a never-ending bag, everything a woman wants! These newest designs reinvent the styles of the late 19th and early 20th century with a flare that only Jennie can boast.  

Pieces such as her Sara-Victoria – a traditional cocktail dress with layered caped sleeves and a bold chunky collar – and her Mary Poppins – a floral dress based on a classic 1890s design with puffed, gathered sleeves and an air of party fun – really demonstrate the quality, originality and ethos behind all Jennie's designs.  

Other pieces, such as her Lace Hoodie – a delicate, feminine version of the classic hooded top – and Army Dress – a high waisted, cascading turtle necked dress with fine braid detail off one shoulder - exhibit a talent and attention to detail that few can lay claim to.  

Since Jennie has been creating work, several Scottish stores have been stocking and have sold many of her pieces. This newest collection of pieces is already available in stores and with a levy of sales behind her already and interest from press around the globe, 2011 is sure to be Jennie's year. 

Photography: David Muir
Model: Mhairi McGowan
MUA: Amber Khan
Location: Cottier's Theatre, Glasgow

Jennie's clothes are stocked in the following stores:
Made With Love Finnieston
La La Land
We Love To Boogie
And will this summer be stocked in shops in Dundee and Stockholm/Sweden.  

Upcoming Events:
Jennie will be taking part in Nightwalk (The Arches, Glasgow 22/04/2011)
And G2E fashion show (The Garage, Glasgow 03/06/2011)

GLASGOW DESIGNER JENNIE LÖÖF LAUNCHES HER NEWEST WORK

GLASGOW DESIGNER JENNIE LÖÖF LAUNCHES HER NEWEST WORK

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